Elbows Up, Canada.
Elect Blair Herbert
Cowichan-Malahat-Langford.
Standing strong, standing proud, for our riding, for our country.
The Threat Is Real. The Stakes Are Personal.
This Election Is Different
The threat is economic. It’s environmental.
It’s cultural. It’s personal.
Trump talks about us like we’re his property. Poilievre talks about him like he’s a friend.
This isn’t just noise from across the border – it’s an attack on who we are, what we stand for, and what we’re building.
And this election? It’s not just about who sits in the House of Commons. It’s about whether we’re ready to stand up, together, and say:
Not here. Not us. Not now.
This is our home. Let’s fight for it.
Local Priorities
A Stronger Cowichan–Malahat–Langford Starts With Your Vote.
Our communities aren’t just dots on a map – they’re homes, families, and futures. We need leadership that fights for the things that make life here work. From housing to healthcare, ferries to fisheries, these aren’t abstract issues. They’re the things that shape our lives, everyday.
Protecting Our Coast
Our waters, fisheries, and marine jobs are the lifeblood of this region. We need stronger protections against environmental threats and corporate overreach – and leadership that won’t back down.
Fixing Rural Healthcare
When you or your family need a doctor, you shouldn’t have to cross your fingers or drive hours to find one. We’re fighting for better staffing, more local clinics, and a system that works for everyone.
Affordable Housing
In this Riding I feel as though there are not enough housing options for that somewhat forgotten part of the population, specifically, single income earners, low income earners and those just trying to get into the housing market for the first time. This Riding has an average home price of approximately $850,000. This price is far out of reach for so many. Both the Federal and Provincial governments need to invest in affordable housing options. The benefits of home ownership are clear – a feeling of pride, a feeling of community, the stability of a place to call home and owning an appreciating asset. This is a priority for me.
Reliable Transit & Infrastructure
Whether it’s ferries, roads, or public transit, people in this riding deserve to get where they need to go without unnecessary delays, cancellations, or skyrocketing costs.
Indigenous Partnerships
Reconciliation means action. It means investing in Indigenous-led projects, protecting land and water, and ensuring real partnerships in decision-making.
We Don’t Back Down - We Build Up.
National Vision
This Election Is Bigger Than Politics.
It’s About Canada.
We’re not just voting for an MP. We’re voting for the kind of country we want to live in. Right now, the stakes have never been higher. We’re standing up for a country that stands tall. A country that fights for its people, its economy, and its future. This election isn’t about left or right. It’s about fighting for Canada.
Sovereignty & Security
We’re not Trump’s bargaining chip. We need a government that will push back, defend our economy, and protect our place in the world.
Economic Strength
A strong economy isn’t just numbers – it’s stable jobs, good wages, and industries that last. We’re investing in clean energy, innovation, and long-term prosperity.
Standing Up to Trump
Let’s not be deceived, the Canadian Conservatives and the U.S. Republicans are on the same side of the political spectrum. Candidates within the Conservative Party support Trump. It is only a Liberal government that can form government and will truly stand up for Canada, its values and its sovereignty. And Liberal Leader, Mark Carney, is the only Federal party leader with the resume to lead us through these challenging times.
Military Support
It’s true, Canada must increase its military spending to meet our NATO commitments. But, let’s not forget that when the Conservative Party last formed government, defense spending peaked at only 1% of GDP and supports for Canadian veterans were cut. Since the Liberals formed government, military spending has increased to 1.49% of a larger GDP base. Further, the Liberal party has committed to additional investments in the military to protect our sovereignty and meet our NATO commitments.
Environmental Protections
I realize that Canadians are focused on and worried about the threat to our sovereignty and the impact on the economy, rightfully so. Further, the last thing on their minds might be the environment, as we struggle with affordability, but I ask that we not lose sight of this priority. At this time, I want to remind Canadians that small everyday actions matter – take reusable bags with you when you go to the grocery store, return cans and bottles, recycle cardboard and plastic with your curbside pick up, upcycle old clothes, shop at second hand stores and reuse containers before buying new ones. There are many environmentally friendly actions that we can take and, if we all did, we could have a significant impact on the environment. Small actions can have big impacts.
Protecting the CBC
The CBC isn’t just news – it’s our voice, our culture, and our connection to each other. Conservatives want to tear it down. We’ll fight to protect it.
Responsible AI Leadership
AI is reshaping industries, workplaces, and our everyday lives. We need to invest in research and innovation – but we also need smart regulations that protect workers, privacy, and democracy.
Mark Carney Has Our Back - And Blair Has His.
A Prime Minister Worth Fighting For
Blair Herbert will bring our voice to Mark’s table, and bring Mark’s plan home to our riding.
Mark Carney isn’t just another politician. He’s a world-class economist who’s kept economies stable while the world shook. As Prime Minister, he’ll bring experience, principle, and actual leadership – the kind Canada needs when the pressure’s on.
Poilievre is running on slogans. Carney is running on substance.
This Riding Can Make the Difference.
Elbows Up, Canada
For those who came before us. For those who come next. We stand our ground.
You’ve seen the headlines. You’ve felt the shift. This isn’t business as usual, and it’s not just about who wins.
It’s about what kind of country your kids will grow up in.
Do we let Trump dictate our economy? Do we let Poilievre dismantle what we’ve built? Or do we put our elbows up and fight for something better?
The path forward starts here. With this riding. With this vote. With Blair.
Rooted in service. Grounded in community. Ready to fight for Canada.
Blair Herbert
Blair Herbert isn’t a career politician, and that’s exactly why we need him now.
Blair was born in Ottawa into a military family and raised with the belief that service comes before self. He spent his early years in Edmonton, where he finished school and launched a career dedicated to public service. He served as an RCMP officer, an investigator for the Ombudsman, and later as an Immigration Officer.
For the past 40 years, Blair has been a small business operator. He’s faced the same challenges as many Canadians, especially during tough times like the pandemic when his business was forced to shut its doors. He knows what it means to make payroll, to lose sleep over rising costs, and to rebuild.
Blair now lives in the Cowichan Valley with his wife, where they enjoy life on their farm and take pride in being part of this community. With his four kids grown, he’s throwing his full weight behind something bigger: making sure this riding has a strong voice at the national table.
Raised by parents and in-laws who believed in working for the community, not just expecting from it, Blair carries that same ethic forward. He’s not here for partisanship or politics as usual. He’s here because Canada is facing a serious threat, and Cowichan–Malahat–Langford deserves someone with the backbone to fight back.
"This election isn’t about posturing. It’s about protecting our sovereignty, building a stronger economy, and uniting the country when it matters most."
Tick tock, Canada
Election Day is April 28
Real Life. Real Leadership.
Service & Community
Canada Strong.
- Local business operator & farmer.
- Former RCMP Officer, Investigatorfor the Provincial Ombudsperson& Federal Immigration Officer.
- Husband & father of four children.
- Proud Canadian.
Real Life. Real Leadership.
Service & Community
Canada Strong.
- Local business operator & farmer.
- Former RCMP Officer, Investigatorfor the Provincial Ombudsperson& Federal Immigration Officer.
- Husband & father of four children.
- Proud Canadian.
We’re Listening
Your Voice Matters
Whether it’s a question, an idea, or a concern close to home, Blair and the team want to hear from you.
We believe good leadership starts with listening. If you have something to say about your community, your values, or this campaign, we’re here for it. Use the form to get in touch with Blair’s team. Whether it’s big-picture policy or a small-but-mighty local issue, your voice matters. We’ll get back to you as soon as we can.
Stories, updates, and moments from the campaign trail.
Field Notes
From doorsteps to farm gates, from coastlines to kitchen tables. This is where the campaign comes to life.
- All
- From The Trail
- True North Dispatch
Retirement Security in a Time of Crisis
An Investment in Trades is an Investment in Canada
Our Voice, Our Stories, Our Canada
Goldstream News Gazette Interview
Canada Pushes Back
